In full swing: "la Caixa" Banking Foundation´s Los Imprescindibles campaign

Currently broadcasting across various Spanish media channels, the “la Caixa” Banking Foundation, one of VHIO´s patrons and invaluable supporters, has recently launched its major media campaign entitled Los imprescindibles featuring the following Spanish thought leaders in biomedicine:

José Baselga, Physician-in-Chief of the Memorial Sloan Kettering Cancer Center (MSKCC, New York) and President of VHIO´S Internal Scientific Committee; María Blasco, Director of the Spanish National Cancer Research Centre (CNIO); Valentín Fuster, Director of the Spanish National Cardiovascular Research Centre (CNIC) and Physician-in-Chief of the Mount Sinai Medical Hospital in New York; Maite Mendioroz, Director of the Navarrabiomed Epigenetic-Alzheimer Laboratory; Eduard Gratacós, Director of the Fetal Medicine Centre at Hospital Clínic- Sant Joan de Déu; Bonaventura Clotet, Director of the IrsiCaixa AIDS Research Institute, and Pedro Alonso, Founder of ISGlobal and Director of WHO´s World Malaria Programme.

Please see “la Caixa”´s launch release here: /news/347/the-la-caixa-banking-foundation-pays-homage-to-medical-researchers

In support of the campaign and in recognition of the tremendous contribution made by “la Caixa” in improving the lives of countless individuals across the globe, on behalf of VHIO we kindly invite you to help spread the word by posting, sharing and disseminating the following video spots and visual attached via email and through your various social media channels (#ConLosImprescindibles).

As you will see, the first link is the video featuring José Baselga which forms part of the main media campaign. The other two, with Josep Tabernero, VHIO´s Director, and Elena Garralda, Executive Director of the Research Unit for Molecular Therapy of Cancer – “la Caixa” (UITM), and Principal Investigator of VHIO´s Early Clinical Drug Discovery Group, have now launched as part of the Los Imprescindibles social media campaign.

José Baselga´s spot:

Josep Tabernero in Spanish:
Josep Tabernero in Catalan:

Elena Garralda in Spanish:
Elena Garralda in Catalan:

We also invite you to follow the campaign on Spanish TV and via social media: @Obra Social la Caixa (Facebook), @FundlaCaixa y @FundlaCaixaCAT (twitter), @CaixaCiencia (twitter), and @FundlaCaixa (Instagram), and find out more by visiting:


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